In radio, FM and audiotape serve as examples in television, UHF (radio), cable, satellite, and videocassettes illustrate this point. In fact, many older technologies allowed for narrowcasting to specific audiences and user control of content to some extent. This does not imply, however, that all demassified technologies are new. Some examples of today’s new demassifying technologies include handheld devices such as cell phones or video games, but most important, Internet-based communication, including e-mail and the World Wide Web. In short, the argument to be made is that contemporary media are “demassifying” mass communication. Today that the fundamentals of mass communication are not as true as they once were, and it is due to the emergence of new media for human communication. In addition, it doesn’t suggest how to improve the communication effort.įlexible, personally relevant, possibly adventurous, challenging, or experimentalĬonstrained by virtually every aspect of the communication situationĪ level of communication most likely to meet the greatest numbers of viewers’ needsĪ belief that experimentation is dangerousĪ belief that to challenge the audience is to risk failure Moreover, ratings limited to telling the number of sets tuned in.Įven if the feedback is useful, it is too late to be of value for this episode. Even overnight ratings too late for this episode of The Practice. You can adjust your communication on the spot to maximize its effectiveness.ĭelayed and inferential. You know how successful your message is immediately. Some more or less generally acceptable standard is set. Chris is a vegetarian you don’t suggest a steak house.Ī large heterogeneous audience known to Interpreter A only in the most rudimentary way, little more that basic demographics – in this case, several million viewers of The PracticeĬommunication cannot be tailored to the wants, needs, and tastes of all audience members or even those of all members of some subgroup. You can make relatively accurate judgments about B because of information present in the setting. You can tailor your message specifically to Interpreter B. One or a few people, usually in direct contact with you and, to a greater or lesser degree, known to you – in this case, Chris Kelley? The writers? The director? The actors? The network and its standards and practices people? The sponsors? All must agree, leaving little room for individual vision or experimentation. Kelley Productions and the ABC television network. You can encode your own message to suit yourself, your values, your likes and dislikes.Ī large, hierarchically structured organization – in this case, David E. If a plot line or other communicative device isn’t working with the audience, nothing can be done. Once production is completed, The Practice cannon be changed.
The completed The Practice episode that is aired. Identical, mechanically produced, simultaneously sent. I feedback still negative? Take a whole new approach. If feedback is negative, you can offer an alternative. Send us feedback.You can change it in midstream. These example sentences are selected automatically from various online news sources to reflect current usage of the word 'encode.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. 2021 Different people might encode information in those parts of the brain idiosyncratically. 2021 One project, sponsored by the federal Office of the Director of National Intelligence, is funding several teams with the short-term goal of producing DNA technology that can encode and retrieve up to 10 terabytes of information a day.
2022 Some are still connected to the Internet, or encode voters’ choices in bar codes that are unreadable to the human eye, or don’t provide a paper trail. 2021 The points on these Shimura varieties each encode a recipe for constructing an elliptic curve. 2021 The author argues that discriminatory designs encode inequities by explicitly amplifying racial hierarchies.ĭan Weil, WSJ, 19 Oct. 2022 Thus far, the dominant view has been that each DNA base should encode two bits (A=00, C=01, T=10, G=11, etc.). 2022 The physical shifts seen in these recent experiments instead suggest that systematic changes in the representations themselves encode an experience that is entirely distinct but still tethered to the original. Stephan Lewandowsky, Scientific American, 16 Feb. Recent Examples on the Web Many sarbecoviruses encode spike proteins that can bind to a wide range of mammalian cells, suggesting that these viruses can easily move back and forth between different species of mammals, including humans.